Fred Wertz

Product strategy and AI-enabled product development — learning by doing, in public.

About

I lead two product portfolios at Gartner, where my team builds advisory and media products for technology companies. Before that I spent six years running digital for a 150-year-old genealogical society — a crash course in making old institutions work like new ones.

This site is where I write about product strategy and AI-enabled product development, and where I publish research profiles of AI-native companies. The essays are for thinking; the research is for checking.

Experience

Vice President, Global Product Management (High Tech)

Gartner · Apr 2025 – Present

Lead strategy, roadmap, and go-to-market for Gartner’s Media portfolio and advisory products for startup, growth-stage, and midsize tech companies. Delivered measurable portfolio growth through a KPI-driven operating framework and targeted retention programs.

Senior Director, Global Product Management (High Tech)

Gartner · Jul 2022 – Apr 2025

Product owner for the Media (Reprints) portfolio ($120M). Improved commercial performance through sharper positioning, KPI-driven execution, and retention programs that delivered a +20-point lift in pilot.

Director of Digital Experience

New York G&B Society · Aug 2016 – Jul 2022

Digital and technology leader for a nonprofit. Led a full website redesign that tripled annual web revenue, built a searchable digital archive serving hundreds of thousands of users, and delivered a virtual conference platform that tripled profit.

Digital Strategist (North America)

Findmypast · Oct 2015 – Jul 2016

Supported U.S. market entry for a UK B2C SaaS company. Translated global marketing goals into a regional strategy and established analytics processes for U.S. acquisition and user behavior.

Projects

In progress. The first research profiles land here; the methodology note lives in the colophon.

Contact

The fastest way to reach me is LinkedIn. I read everything; I reply to most of it.